Virgil,
I have not seen that commercial. Maybe different cable companies or different areas of the country have different commercials.
I hate companies who state if you do not use their product then you are not a "real user or consumer, American, serious business, etc., etc.. I have seen to many of these in print and on TV.
Yes, Word for word processing, like Kleenex for facial tissues, is something that is hard to fight in the market. Once it gets started, you have a difficult time to get people to think that your "word" represents your product. I like "LibreOffice for liberate your office from expensive license fees". I think I just made that up. Or "LibreOffice - Always Free. No Fees Attached"
I finally got one lady to send our .doc files instead of .docx ones. She got the point that not everyone has the "latest and greatest" version[s] of MS Office or their cloud version[s].
Yes, the UK needs to think "ODF" first and then choose the best software that supports it. LO is the best for ODF, as far as I have seen and read in the tech articles. But ODF vs. OOXML is a totally different discussion/argument than MS Office vs. LibreOffice or AOO.
I started with mainframes, then with IBM PCs and "compatible to IBM PCs". My first "compatible to" system I built from a kit of parts/boards back when PC-XT came out. Then 386, 486, etc. etc.. DOS [MS and PC] to Windows. Windows to Linux or Mac. Yes over the years there was no real standard for file formats. Now there is, though. The International Standards people choose ODF. So now we can start asking people to use the International Standard for office suite file formats - ODF. Sure MS really needs to get their act together and read/write ODF properly so they to will offer "THE standard" - ODF.
As for office personal that do not know how to put page numbers or use bullets correctly, well every industry has their "lowest common denominator" that cannot do the simple things. But they are offset by the people who can do things that you thought was impossible with the product. We just have to be patient with these under achievers and over achievers.
I had a lady give me a "broken" desktop. I saw the drive had only Linux installed as the operating system. I asked her what type of of Linux she was using, since the drive was "half dead" and would not keep mounted. She asked me what Linux was. She was using some version of Linux and never knew that she was. The guy who gave her the desktop did not tell her it had Linux installed instead of Windows. She just used it and did not know what she was using. Actually, I read some articles a few years ago telling you how to make Ubuntu 10.xx and/or 11.xx look like Windows XP or Vista. Get them using the system and not tell them that they are not using Windows. They do not seem to notice. She did not.
Yes, learning a new office suite can be challenging. But how many have you had to learn over the years? PC-Write [DOS], WordStar, WordPerfect, Word 95 MSO 97-2003. MSO and its Ribbon menu system. How many more did you have to learn to support people in you office/work/college/etc.? Every time a new version of MSO comes out, you might have to learn some new feature. LO is not immune to needing to learn how to use the new features and any menu system changes. That is what is expected if you keep your software up-to-date. Yes, people do not like giving up their favorite packages to comply to the new office/work-place standards, but they do learn. Give them a free office suite and guide them through using both to start with. Then ween off the users from MSO while helping them use LO instead. Later, the user will stop using MSO for most things and you can remove it from their desktop. Well I used MSO 2003 and OOo back and forth for a bit, till I was comfortable with OOo. Then I stopped using MSO. I still had it as a backup for about a year, though. In the spring of 2010, I went to a Ubuntu desktop so I could not use MSO at all. Of course, LO came out and I went to being a LO user for both Ubuntu and Windows systems. It will take time for the UK and the rest of Europe to move to ODF, if they have not done so already. The same is true with the switch from MSO to LO or AOO. More and more people, businesses, government agencies, are going to FOSS packages to do their "business". I think it will take many more years to get a good market share of the Windows office suite market, but we are slowly increasing our share and taking it away from MSO on the desktop and laptop Windows market. Now once we have LO for Android and Mac "i" devices, then we will slowly build a market share there.
Slow and Steady. Eat Away the MSO hold on the office suite market.
Desktops and Laptops are a "dead growth market" according to the "pad" and tablet industry [Kindle and Nook included], but they are not dead. Business still NEED them for operating their businesses, since they can do more than tablets. I have a printer that will allow tablets to print to it, but need a Windows system to run the needed software. I have a 16 GB [or is it 32 GB] Nook. Yet, it cannot handle the 6 TB drive space that I have on this desktop I am typing from, plus the 6 TB worth of USB backup drives. AND NO, cloud storage will not work for "everyone". I think it is not a "safe" place to store your private and secure business documents/files. There are too many articles about how un-safe they can be.
oh well, I think I am rambling again in the wee hours of the morning.
Tim L. 3:11 am - it is time for bed....